Sala milk, a new trend in Israeli markets

The milk tea trend has been gaining steam in Israeli supermarkets and cafes, with the products sold at some restaurants, cafes and supermarkets.

The trend started in 2014, when the Israeli consumer watchdog Aviad found that nearly half of Israeli consumers are buying milk tea products from a “foreign origin”.

In its report, the watchdog said the trend had taken off in recent years, with sales in the dairy sector growing by almost 10 percent per year.

Aviad said that milk tea sales in Israel were up 23 percent in 2016, while the sales of milk and milk products were up 12.6 percent and 9.6 per cent respectively in the first half of this year.

The dairy sector accounts for 70 percent of Israel’s exports and imports.